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NHS Choices Policy - Advertisers and analytics

Read it here

This is long, please skim it at the very least.

NHS Cookies Policy open details by clicking: show +.

Context

Since my complaint, last year, I haven’t seen as many of these, although I definitely did see some and still can see some.

They may not always set cookies on the first request, you’ll note in the video (below) only nhs and WebTrends appear to be setting cookies on first page load.

What does it mean?

NHS knows it loads advertisers who target users
NHS doesn’t maintain it’s cookie policy properly (I am guessing the Russian sites are not GDPR friendly), but it is likely all of those domains are either active now or were active in the past: in either case how many years of browsing data did they get?
NHS expects users to agree and understand all of this - Cookie descriptions like “AppNexus uses the information to provide, operate, manage, maintain, and enhance the platform.” do not explain that AppNexus is a programmatic advertising company.

Some things to look for

site	Rough idea of what it is
doubleclick.net	Advertising (Google)
mookie1.com	Apparently this is Media Innovation Group, a US based digital marketing business Cookiepedia
quantserve.com	Directs to quantcast.com: Quantcast: AI-driven Audience Insights, Targeting & Measurement
adsrv.org	adsrv.org doesn’t say much, but with https it appears to be a Russian ad company, as their server certificate is for the Russian domains: ads.altapress.ru, media.aso.altapress.ru, srv.aso.altapress.ru, track.aso.altapress.ru
imiclk.com	From NHS’s policy “MediaMath uses this information to target ads and measure the effectiveness of ads on behalf of MediaMath’s advertisers.”
adnxs.com	AppNexus - Internet Advertising company being bought by AT&T
adbrn.com	Google Search suggests this is Ad Brain customer journey targetting adbrain.com

NHS believes this is okay because they’ve advised you of this. Open up a private browser and visit nhs.uk and you’ll see something like the following.